We transform data into meaningful insights.

Data+Soul is a research and evaluation firm that reimagines data as a means for centering community perspectives and finding solutions. Merging rigorous methods with a human touch, we help organizations learn and take meaningful action.

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We go beyond traditional evaluation.

Data+Soul provides services in evaluation, training, and facilitation. Whether you hope to learn about your impact by centering community voice, or ground your decisions in data and stories, we make research and evaluation actionable.

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Spark change with the Data Equity Deck.

Introducing the Data Equity Deck, your companion in the journey for a more equitable, culturally responsive approach to data. Designed for innovators, thinkers, and anyone in between, the deck is a catalyst for introspection, sparking conversations that challenge the status quo.

We partner across the social sector with non-profits, funders, research organizations, and local government.

Evaluation + Learning

We partner for collaborative learning about impact and process. Our approach is people-first, committed to furthering equity and social justice by asking hard questions and centering the learning goals and styles of our partners.

Facilitation + Design

We facilitate workshops where community members are key partners in designing programs and definitely success. Rooted in human-centered design, we create spaces for shared visioning of better futures.

Training + Technical Assistance

We offer coaching and training on evaluation and data storytelling. We help nonprofits develop right-sized evaluation plans that generate meaningful and timely insights.

Recent Case Studies

We work with our heads and our hearts.


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We blend our combined expertise and experiences to measure impact.


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We stand apart with the belief that that every data point has a human story.


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Our decisions are driven by our mission to help advance equity and justice.


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Success to us means building strong relationships with our team and partners.



We value authentic, collaborative relationships

Our work thrives on trust. We treat our team, partners, and communities as co-researchers, collectively aiming for transformative outcomes.

We center racial and gender equity

We view equity as both a means and an end. We innovate to replace data and evaluation practices that are extractive or perpetuate harm.

We strive to be culturally responsive

We believe that culturally responsive practice and innovation work together to be in service of rigor, rather than competing with it.

We honor multiple truths and perspectives

We value the lived experiences and contextual knowledge of our partners. We believe that multiple truths open up possibilities for moving forward.

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