Building trust and collaboration

We value authenticity and mutual respect.

At Data+Soul, our team, partners, and communities work together as co-researchers, building authentic relationships needed to learn and ask difficult questions. We set clear expectations and are transparent about our tradeoffs to ensure alignment as we move through our learning journey.

Our vision is clear.

We envision a social sector that uses data + soul to build more equitable and just futures—where evaluations are more rigorous and relevant because they center the stories, assets, and dreams of communities most affected by the work and data and evaluative practices are generative, not extractive.

Our mission for change.

Our mission is to transform the applied research and evaluation landscape by: lifting up innovative and equitable approaches to working with data; supporting our peers as they identify sticky ways to shift their practice; and deliver thoughtful and engaging research and evaluation services to our partners in the social sector.

Meet the Team

  • Min Ma

    she/her

    Founder + Principal

  • Chantal Hoff

    she/her

    Senior Consultant

  • Elizabeth Whitcher

    she/her

    Evaluation Consultant

  • Hassan Lubega

    he/she/they

    Evaluation Consultant

  • Evan Kuras

    he/him

    Evaluation Consultant

  • Kayla Benitez Alvarez

    she/her

    Research Associate

  • Outlaw

    they/them

    Research Associate

  • Bobbie D Norman

    she/her

    Research Associate

  • Red Fong

    they/them

    Operations and Project Manager

  • Megan Cain

    she/her

    Director of Operations

  • Daria Seriakova

    she/they

    Director of Technology

Let’s collaborate.

Equipping organizations with data-driven insights, creative research methods, and tools to address social challenges and promote equity.